A Launch Strategist plans your entire launch process from vision to execution. They understand the go-to-market process and are experienced in leading & managing launch projects from vision to reality. They also serve as a project manager, taking care of the heavy lifting, to free up your (and your team's) time for more high-impact decisions like business development. A Launch Strategist is essential when you want to avoid expensive risks associated with poor planning and execution.

Founders, CEOs, CMOs, and teams preparing for a high-stakes launch of a new product, rebrand, market expansion, or major campaign. If the project feels complex, time-sensitive, or overwhelming for your current team, this service is for you.

Please note that we are not here to help build fads or one-hit-wonders. Instead, we work with brands built for decades, who want to stand out with authentic marketing and exceptional customer experiences.

PR gives visibility. Agencies create assets. Resolute focuses on marketing strategy and launch project management, ensuring strategy, execution, timing, vendors, content, and team operations all run in sync. More often than not, we actually work with PR & marketing agencies in launches and make their work more effective.

Your existing team handles “business as usual" and has their hands full with just regular operations. Planning & managing a major launch is basically a second full-time job (which you don't need to hire for). We take care of the planning, coordination, and cross-functional execution so your internal team can stay focused without burnout or delays.

No — what matters is the complexity of the launch, not the industry. We have supported startups, scale-ups, global brands, and private equity–backed companies across multiple sectors.

The majority of our clients are in D2C/B2C brands in the wellness and luxury space (both product & service). But we've also worked with real estate, athletics, aesthetic clinics, virtual production, equestrian world and beauty.

The common denominator is premium brands that understand the power of marketing and happy customers. These brands also value aesthetics. Due to the level of commitment and investment required for launches, we don't usually work with startups or solopreneurs without investor backing.

Ideally 4-6 months before your launch date, but we have stepped in much later and still salvaged timelines. Earlier simply means more efficiency and less stress.

Pricing depends on scope — strategy, project length, team size, vendor coordination, and content needs. Most clients commit to a structured planning phase (01 PLAN), followed by monthly project management support (02 BUILD). Vendor costs (creative, production, events, ads) are always separate.

You can always add on services like content creation and launch events (03 GET NOTICED).

We do. You won’t be chasing assets, approvals, or deadlines. Resolute coordinates all partners, keeps communication clear, and ensures everything aligns with your launch plan.

We've worked with companies of all sizes — from founder-only teams to full marketing departments. Our role adapts: we fill gaps where needed and bring order, leadership, and structure when your team is stretched thin. Some projects need just small oversight (0,5-1 days/week) where as others are full-on all hands on deck -projects (5 days/week).

We are based in Helsinki, Finland, but serve clients globally. We have worked on launches across three continents. Our sweet spot and best market knowledge is in the Nordics and the United States.

Most launches can be managed remotely, but if you require on-site support e.g. for building a brick & mortar, we are more than happy to travel to you.

With weekly updates, launch dashboards, and proactive risk mitigation. You’ll always know what’s done, what’s next, and what needs attention. This isn't our first rodeo. We bring a lot of valuable experience to launch processes.

Absolutely. We understand the importance of portfolio management - capitalizing on your investments with your value creation plan (VCP). If your plan includes market expansion or an entirely new launch involving significant investments and strict deadlines, you'll want someone to help you avoid all the pitfalls associated with poorly planned and executed launches.

We have worked with portfolio companies to reduce launch risk, accelerate go-to-market timelines, and protect brand reputation while giving you visibility, reporting, and confidence that the launch is on track. All whilst your portfolio company's management team can remain focused on operations.

If you are in the process of due diligence or your existing portfolio company is not growing as it should, you might also be interested in our marketing audit services. Please contact Nelli for this.

Absolutely. We can plan, coordinate, and/or produce launch events, brand activations, and shoot BTS content as needed. In fact, we love creating authentic content for launches and we strongly recommend adding this to every project. However, we do not provide social media management. We do have great partners for this though.