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Lasting first impressions
Launch strategy and project management for high-profile launches challenging your industry status quo. You know your business and customers - and we know what it takes to launch a legacy. Turnkey solution covering everything you need for a noteworthy launch:
✔️ Comprehensive brand - & buyer journey audit
✔️ Launch plan + schedule for brand awareness & growth
✔️ Launch project management
✔️ Partner & vendor management
✔️ Marketing capability workshops
✔️ Tactical marketing support
✔️ Go-Live event planning
Why not do it right the first time?
Launches can be really overwhelming. The entire process can be complex, risky and time-consuming: planning, scheduling, finding the right partners, managing teams, and executing each step with precision. Not to mention, you need to get incredibly creative to stand out from the masses.
Even though industries and company sizes change, the secret behind a successful launch remains the same - it all comes down to experienced planning, creativity & diligent execution.
With a launch strategist, you can easily navigate your idea into reality. We collaborate with top-tier partners like PR agencies, photographers, videographers, contractors, packaging suppliers and more to deliver the best possible launch for you.
Have a question? Check out the FAQs!
Work with me
3-6 MONTHS
Launch Planning & Project Management
For premium D2C/B2C brands that understand the power of marketing & happy customers.
Planning, leading and managing launches for founders and investors who are looking for GTM experience, efficiency and diligent execution. Get ready to stand out with authentic marketing and exceptional customer experiences.
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New brands, products or services
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New physical locations
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US / Nordic Market Entry
Pricing: Launch Plan + Monthly Project Management
2-3 WEEKS
Marketing Audits
For founders and teams looking for expert insight on marketing, branding, and productization.
Get clarity, identify red flags, and receive actionable recommendations based on your existing marketing capabilities, current brand experience and buyer journey. Perfect for businesses seeking high-impact guidance without a long-term commitment.
Pricing: One-time fees based on scope & team size
What to expect when launching a legacy?
✅ A STATEMENT BRAND
+ Leave lasting first impressions by challenging the industry status quo
+ Happier customers = more revenue potential. We make buying even easier
+ Every detail of the launch is thought out, every experience is curated to support your brand
✅ SAVE TIME & MONEY
+ Stay on schedule to capitilize on earlier opportunities & quicker access to revenue
+ Minimize expensive risks associated with poor planning and execution
+ Avoid hiring an in-house resource to manage the launch
+ Eliminate miscommunications and inefficiencies by streamlining project assets and leadership to one source - your Launch Strategist
✅ OPTIMIZE RESOURCES
+ Free up your own (and your team's) time for business development and high-impact decisions
+ Keep your team working on their priorities - we take care of the launch
+ Make smarter investments. We will guide you where to splurge & where to save
✅ PEACE OF MIND
+ Work with a trusted partner who represents your business interests at all times.
+ Avoid the stress and overwhelm of having to manage the launch on your own
+ Make informed decisions with weekly progress updates & full transparency
✅ ACCESS TO EXPERTS
+ Avoid costly and time consuming mistakes with vendor trial & error. We find & evaluate vendors on your behalf.
+ Or work directly with our top-tier partners. We have first hand experience of the work quality.
+ Make your vision a reality. If you dream it, we can find a vendor for it.
Introductory meeting to understand what launching a legacy could look like for you. We'll help you define the project scope, roles, timeline and budget. And of course, brainstorm how to make your launch one to remember.
DURATION: 1-2hrs
To get started, we take your vision and put it into a written, structured plan. Working backwards from your end goal, we craft a step-by-step plan to get there. You'll receive a digital, high-level launch plan with a timeline and to-do list. The plan covers indicative roles and responsibilities with any vendors or partners we may need along the way.
You will also receive a list of strategic recommendations you should consider implementing in order to achieve an optimal outcome.
Even with perfect plans, things beyond our control can result in shit hitting the fan (think delays or unexpected quality issues). Lucky for you, this isn't our first rodeo. We've got your back by identifying risks along the way. We'll either proactively work to avoid them or build contingencies to keep things smooth.
DURATION: 1 week
This is the time to prep internal capabilities of the business to meet the needs of the launch - and to match the brand experience you want to keep delivering after it. In this phase you can turn to us for launch leadership, project management & hands-on support with marketing foundations.
Our goal is to free up your (and your team's) time for more high-impact decisions whilst keeping the ball rolling.
The best part? You can streamline all launch communication to one person and maintain full transparency with weekly progress reports.
Some examples of scope:
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Oversight and project management of construction
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Supporting product development and quality management
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Setting up processes & automations for sales and marketing
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Collaborating to finalize brand essentials
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Target audience clarification and pain points
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Customer / target audience surveys
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Customer journey planning
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Defining an exceptional customer experience
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Finalizing key messaging and story lines
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Setting up waitlists
DURATION: 2-6 months
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Content is king, which is why we use it to strategically create hype and demand even before the go-live. Planning content is a fun and creative process of finding inspiration, brainstorming ideas, and putting it all together into deliberate sequence to maximize interest and engagement (1 day workshop).
This phase also includes a brand awareness plan utilizing influencer marketing, user -generated content (UGC), press and media appearances etc.
For in-house content, we'll follow up with shot lists, location scouting, and actual shoot days, creating high quality content that feels authentic and tells a story worth listening. Depending on the project and budget, we'll work with a range of photographers, videographers, and content creators to create a bank of content that is scheduled for release. We are also available to capture BTS content during these shoots.
Note that some of this content might be also created during the next two phases of the launch.
DURATION: 1-4 weeks (during BUILD)
Did you know that your audience has the patience to actively wait for something new approximately 1-3 weeks - otherwise they lose interest? That's why your soft-launch and presales period should be short and sweet. The best way to create hype is to take your target audience along the launch journey with you. That's why Behind-the-Scenes content is an integral part of the launch process. This is the time to engage with your community and give them exclusive access for what's to come.
DURATION: 1-3 weeks
Time to show the world what you've got! Your go-live can be a virtual webinar or a full-scale black tie gala. Whatever floats your boat and elevates your brand. We'll make this the event of the season!
DURATION: 1 day
Launches are incredibly exciting but intense. Let's take a final moment to reflect on our collaboration and take a look at what we've accomplished along the way. We will review the project, evaluate further collaborations, and of course, listen to your feedback.
DURATION: 1 hr
Launch Project Flow
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Who is this service for?We work with founders and investors who refuse to settle for ordinary. We're not here to help build fads or one-hit-wonders. Instead, we launch brands and concepts that stand out with authentic marketing and exceptional customer experiences. As Launch Strategists, we plan and lead launches, so that you can focus on high-impact decisions and business development.
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What is a Launch Strategist? What do I gain from hiring one?A Launch Strategist or a Launch Co-pilot is a right hand for founders and investors during the launch of a brand/product/service or expansion to a new market. They understand the go-to-market process and are experienced in leading & managing launch projects from vision to reality. They serve as a project manager, taking care of the heavy lifting, freeing up your (and your team's) time for more high-impact decisions like business development. A Launch Strategist is essential when you want to avoid expensive risks associated with poor planning and execution.
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Do you work with specific industries or types of companies?Our focus is on D2C/B2C brands in the wellness and luxury space (both product & service). But we've also worked with real estate, athletics, aesthetic clinics, virtual production, equestrian world and beauty. The common denominator is premium brands that understand the power of marketing and happy customers. These brands also value aesthetics. Due to the level of commitment and investment required for launching a legacy, we don't usually work with startups or solopreneurs without investor backing.
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Where are you located?Nelli is based in Helsinki, Finland, but serves founders and investors globally. We have worked on launches across three continents. Her sweet spot and best market knowledge is in the Nordics and the United States. Most launches can be managed remotely, but if you require on-site support e.g. for building a brick & mortar, we are more than happy to travel to you.
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What does a launch project cost?Launch projects start from €3,500.00 (+VAT). Fees are determined by the scope and length of the BUILD phase. This can range from a few weeks to several months, depending on your needs. Examples of pricing: 8 week launch support €6,400.00 + VAT 6 month launch support €18,500.00 + VAT Projects are charged 50% upon signing, and 50% upon completion. If collaboration continues for multiple months, projects are charged monthly.
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I'm a founder, when do I need a Launch Strategist?If you're planning a go-to-market with significant investments and strict deadlines, you'll want someone to help you avoid all the pitfalls associated with poorly planned and executed launches. You will also have access to invaluable support and sparring throughout the process. You might also want to hire a Launch Strategist if you need to keep your team focused on operative work to keep cash flow going.
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I'm an investor / in private equity, can I get support for my portfolio company?Absolutely. We understand the importance of portfolio management - capitalizing on your investments with your value creation plan (VCP). If your plan includes market expansion or an entirely new launch involving significant investments and strict deadlines, you'll want someone to help you avoid all the pitfalls associated with poorly planned and executed launches. With a Launch Strategist, you can plan and execute a launch whilst keeping your portfolio company's management team focused on operations. If you are in the process of due diligence or your existing portfolio company is not growing as it should, you might also be interested in our marketing audits.