THE POWER OF THE COLLECTIVE
Get access to our vetted network of partners.
Over the years we have curated a hand-picked network of trusted specialists and creative partners who share our standards of quality and reliability. No more tendering nightmares or expensive trial & error. As a Resolute launch client, enjoy access to experts in
Video & photography
Graphic & web design
Copywriting
PR & communications experts
Sales enablement
Merch design & production
eCommerce & logistics
Custom event builds
Florists & stylists
SUPPORTING YOUR BUSINESS WHEN
Launching a new brand.
Building a brand from scratch is exciting, but it’s easy to waste time (and budget) without a clear roadmap. We’ll help you define your brand story, position it in the market, and plan your debut so it makes the right impression and sets you up for growth.
Establish a marketing strategy & buyer journey.
Build scalable marketing capabilities for growth.
Plan a launch campaign that attracts early customers.
SUPPORTING YOUR BUSINESS WHEN
Opening a new location.
A market expansion is a major opportunity, but it often pulls your internal team in two directions: keeping the business running and delivering a flawless launch. We help you manage both — providing hands-on project management, creative direction, and trusted local partners to make your launch smooth, strategic, and on-brand.
Access additional resources without risking operations.
Prepare the physical space to reflect your brand.
Get fresh ideas for launch events & awareness campaigns.
SUPPORTING YOUR BUSINESS WHEN
Launching a new product or service.
Bringing a new concept to market requires creating excitement, connection, and trust. We help you turn a great idea into a great story. From coordinating teams and managing timelines to building buzz with powerful content and partnerships, we make sure your launch cuts through the noise.
Define your go-to-market plan and key milestones.
Create a standout story that differentiates your new offer.
Manage vendors & partners to ensure a smooth rollout.
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NEW BRANDS | NEW LOCATIONS | NEW PRODUCTS & SERVICES
Make your launch impossible to ignore.
Every launch is different. But the path to successful execution is the same. We bring years of experience and proven methods to make sure your launch is one to remember. Whether you’re preparing for a campaign, entering a new market, or rebranding entirely, Resolute provides years of experience in planning and overseeing launches from early concepts to completion. With our turnkey solutions you have everything you need for a noteworthy launch.
See our services or read the FAQs.
What to expect when launching a legacy?
✅ A STATEMENT BRAND
+ Leave lasting first impressions by challenging the industry status quo
+ Happier customers = more revenue potential. We make buying even easier
+ Every detail of the launch is thought out, every experience is curated to support your brand
✅ SAVE TIME & MONEY
+ Stay on schedule to capitilize on earlier opportunities & quicker access to revenue
+ Minimize expensive risks associated with poor planning and execution
+ Avoid hiring an in-house resource to manage the launch
+ Eliminate miscommunications and inefficiencies by streamlining project assets and leadership to one source - your Launch Strategist
✅ OPTIMIZE RESOURCES
+ Free up your own (and your team's) time for business development and high-impact decisions
+ Keep your team working on their priorities - we take care of the launch
+ Make smarter investments. We will guide you where to splurge & where to save
✅ PEACE OF MIND
+ Work with a trusted partner who represents your business interests at all times.
+ Avoid the stress and overwhelm of having to manage the launch on your own
+ Make informed decisions with weekly progress updates & full transparency
✅ ACCESS TO EXPERTS
+ Avoid costly and time consuming mistakes with vendor trial & error. We find & evaluate vendors on your behalf.
+ Or work directly with our top-tier partners. We have first hand experience of the work quality.
+ Make your vision a reality. If you dream it, we can find a vendor for it.
Introductory meeting to understand what launching a legacy could look like for you. We'll help you define the project scope, roles, timeline and budget. And of course, brainstorm how to make your launch one to remember.
DURATION: 1-2hrs
To get started, we take your vision and put it into a written, structured plan. Working backwards from your end goal, we craft a step-by-step plan to get there. You'll receive a digital, high-level launch plan with a timeline and to-do list. The plan covers indicative roles and responsibilities with any vendors or partners we may need along the way.
You will also receive a list of strategic recommendations you should consider implementing in order to achieve an optimal outcome.
Even with perfect plans, things beyond our control can result in shit hitting the fan (think delays or unexpected quality issues). Lucky for you, this isn't our first rodeo. We've got your back by identifying risks along the way. We'll either proactively work to avoid them or build contingencies to keep things smooth.
DURATION: 1 week
This is the time to prep internal capabilities of the business to meet the needs of the launch - and to match the brand experience you want to keep delivering after it. In this phase you can turn to us for launch leadership, project management & hands-on support with marketing foundations.
Our goal is to free up your (and your team's) time for more high-impact decisions whilst keeping the ball rolling.
The best part? You can streamline all launch communication to one person and maintain full transparency with weekly progress reports.
Some examples of scope:
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Oversight and project management of construction
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Supporting product development and quality management
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Setting up processes & automations for sales and marketing
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Collaborating to finalize brand essentials
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Target audience clarification and pain points
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Customer / target audience surveys
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Customer journey planning
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Defining an exceptional customer experience
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Finalizing key messaging and story lines
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Setting up waitlists
DURATION: 2-6 months
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Content is king, which is why we use it to strategically create hype and demand even before the go-live. Planning content is a fun and creative process of finding inspiration, brainstorming ideas, and putting it all together into deliberate sequence to maximize interest and engagement (1 day workshop).
This phase also includes a brand awareness plan utilizing influencer marketing, user -generated content (UGC), press and media appearances etc.
For in-house content, we'll follow up with shot lists, location scouting, and actual shoot days, creating high quality content that feels authentic and tells a story worth listening. Depending on the project and budget, we'll work with a range of photographers, videographers, and content creators to create a bank of content that is scheduled for release. We are also available to capture BTS content during these shoots.
Note that some of this content might be also created during the next two phases of the launch.
DURATION: 1-4 weeks (during BUILD)
Did you know that your audience has the patience to actively wait for something new approximately 1-3 weeks - otherwise they lose interest? That's why your soft-launch and presales period should be short and sweet. The best way to create hype is to take your target audience along the launch journey with you. That's why Behind-the-Scenes content is an integral part of the launch process. This is the time to engage with your community and give them exclusive access for what's to come.
DURATION: 1-3 weeks
Time to show the world what you've got! Your go-live can be a virtual webinar or a full-scale black tie gala. Whatever floats your boat and elevates your brand. We'll make this the event of the season!
DURATION: 1 day
Launches are incredibly exciting but intense. Let's take a final moment to reflect on our collaboration and take a look at what we've accomplished along the way. We will review the project, evaluate further collaborations, and of course, listen to your feedback.
DURATION: 1 hr