Real Content > Perfect Content
Hands up if you can't skip ads fast enough, swipe past overly polished posts and avoid “buy now” content like the plague. 👋🏼
We're all craving something more meaningful. Content that sparks emotion, feels relatable, and actually makes us stop scrolling. We want to be a part of the journey, watch the ideas unfold and build something in real time.
Behind the Scenes (BTS) content shows the side of your brand your audience really cares about—the people, the process, the story. It’s raw, it’s real, and it works because it makes your brand more human and more trustworthy.
And here’s the kicker: it sells without feeling pushy.
Founder-, employee-, and customer-led BTS content is one of the most powerful marketing strategies on social media. The question is, are you using it yet?
Don't just show polished campaign images and videos.
Create connection and turn your followers into insiders by taking your audience on the journey with you.
What is BTS Content?
You’ve built something incredible. But your audience only sees the polished final product. There's no excitement or anticipation. Your feed looks like a catalog and no one is cheering you on. What’s missing?
BTS (Behind the Scenes) content is photos and videos that show your day-to-day as it really is. It’s less polished than official brand content. Sometimes even unfiltered. And that’s the point: it reveals the real character behind your brand.
BTS is one of the most effective ways to build trust, stand out from the noise, and create emotional connection with your audience. Not to mention, social media algorithms favor realness. That's why BTS and UGC content constantly outperform brand ads.
The world is already full of generic, AI-driven marketing. But your story—and your personality—are the strongest differentiators you have.
And let’s be honest: you’re already doing the hard work every single day. So why not share the journey?
It's time to rethink your content strategy.
1. People follow people, not businesses.
Customers and investors don’t just buy into what you sell—they buy into who you are and what you stand for. Seeing the founder, employees and real customers in action makes the brand feel personal, authentic, and relatable.
2. Authenticity Builds Trust (And Trust Sells)
People are skeptical of polished, corporate content. Behind-the-scenes footage of the founder at work, brainstorming with the team, or preparing for an event shows real moments, which creates connection and builds credibility.
3. Stand Out in a Crowded Market
In a world of copy-paste marketing, authentic BTS content is a competitive edge. No one else has your exact story, vision, or way of doing things.
4. Stronger Personal & Employer Branding
Great leaders attract great talent. Employees want to work for leaders they admire, and investors back founders they believe in. BTS content showcases leadership, company culture, and vision—all in an organic way.
5. Higher Conversions for Sales & Fundraising
People are more likely to buy from, invest in, or partner with a company when they feel connected to its leadership. BTS content fosters that connection.
BTS Packages
All packages include a 30 min briefing call. VAT is added to all pricings. Unsure of what package to choose or can't find a suitable slot? Read the FAQs or send us an email at nelli@resolutecollective.com.
Quick BTS Shoot: Ready to Post
The perfect package when you already know what type of content you want created—an interview, a Q&A, a “day in the life,” or a “come with me” style piece.
Duration: max. 2hrs
Best for: Founders, creators, or teams who want specific, purposeful content pieces to post ASAP.
▪️30 min pre-shoot call
▪️1-2 locations in central Helsinki (add on travel)
▪️2x 30-60 sec edited Reels / Tiktoks + all raw materials
▪️2-3 day delivery
€460.00
Quick BTS Shoot: Capture 'n' Go
This is for you if you don’t want to miss a moment, but aren't quite sure yet how you’ll use the content. Document the process, the people and the atmosphere - and repurpose however you like: social posts, internal use, or future campaigns.
Duration: max. 2hrs
Best for: Brands with their own marketing/social team that just need someone to capture the moments.
▪️30 min pre-shoot call
▪️1-2 locations in central Helsinki (add on: travel)
▪️All stills and clips ready for your team to edit
▪️Immediately available for use
€350.00
Full Day Shoot: The BIG Day
The perfect package for special days - like events, brand shoots or launches. I'll document the day in full, so your brand doesn’t just have memories, but a library of high-quality content ready to fuel your marketing long after the day is over.
Duration: 4-8 hrs
▪️30 min pre-shoot call
▪️Unlimited locations in Central Helsinki (travel possible)
▪️3-4 x 30-60 sec edited Reels / TikToks + all raw materials
▪️4-6 day delivery
€1,200.00
Tailor-made BTS
The premium option for brands that want a creative partner, not just a camera. Together we’ll shape the bigger story behind your content.
Duration: Flexible (typically 1-2 days of prep + 1 day of shooting)
Best for: Major launches, campaigns
▪️Content strategy session before the shoot
▪️Moodboards & creative direction for visuals
▪️Script or storyline planning
▪️30 min pre-shoot call
▪️Deliverables based on needs
From €2,500.00
Why brands book their BTS with me
For over a decade I’ve been helping brands bring their stories to life. I know how to frame moments so they feel authentic, but also align with your brand. My role isn’t just to press record, I guide you so the shoot feels natural, the visuals look sharp, and your voice comes through clearly.
👉🏼 Natural & effortless: Shooting feels easy, fun, and relaxed—not stiff or overwhelming.
👉🏼 Efficient & effective: One shoot = weeks of content, without the stress of doing it all alone.
👉🏼 Casual but professional: More approachable than a big production crew or studio shoot.
👉🏼 Eye for aesthetics: Content that’s effortless to create and powerful to share.
